Brandstorm: Surviving and Thriving in the New Consumer-Led
Published : 26-09-2020 - Duration : 00:39 - View : 0
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https://ni.readpdfonline.xyz/?book=0230341683Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - som...

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