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If You’re Not Where Millennials Expect You to Be,
Published : 07-10-2014 - Duration : 02:05 - View : 3
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By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUPWhile we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched ou...
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